Marketing

The Marketing concentration area requires a minimum of 15 semester credit hours, which includes a prerequisite course within the foundation courses. Students may complete their MBA degree with a concentration in as few as 42 semester credit hours by utilizing elective credit and foundation/concentration prerequisites. Students should contact their Center for Academic and Professional Services Advisor for specific details.

Curriculum

Prerequisite: BUS 7450  Strategic Marketing or permission from the academic dean

Concentration Courses
12 Semester Credit Hours

• BUS 7451 Advertising and Promotional Strategies
• BUS 7452 E-Commerce and Internet Marketing
• BUS 7453 Public Relations and Publicity
• BUS 7454 Distribution and Supply Chain Strategies Management 

Total Credit Hours Required for Graduation
42 Semester Credit-Hours