Master of Business Administration - Marketing Concentration

Each concentration area requires a minimum of 15 semester credit hours, which include a prerequisite course within the foundation courses. Students may complete their MBA degree with a concentration in as few as 42 semester credit hours by utilizing elective credit and foundation/concentration prerequisites. Students should contact their graduate faculty advisor for specific details.

FOUNDATION COURSES

BUS 7000  Organizational Behavior and Theory
BUS 7100  Human Resource Planning and Administration
BUS 7200  Value Systems and Professional Ethics
BUS 7450  Strategic Marketing
BUS 7500  Managerial Economics
BUS 7600  Managerial Finance
BUS 7700  Management Information Systems
BUS 7800  Management Accounting
BUS 7900  Social, Cultural, Legal, and Political Influences on Business
BUS 8500  Graduate Seminar: Business Policies and Strategies (Capstone Course)

CONCENTRATION

Pre-requisite course that must be taken before enrolling in concentration courses:
BUS 7450 Strategic Marketing (Required in Foundation Core)

BUS 7451 Advertising and Promotional Strategies
BUS 7452 E Commerce and Internet Marketing
BUS 7453 Public Relations and Publicity
BUS 7454 Distribution and Supply Chain Strategies Management 

TOTAL CREDITS REQUIRED FOR GRADUATION                                              
42 SEMESTER CREDIT HOURS

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