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Marketing Concentration

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For busy adults who want to work in marketing, Ottawa University offers a Marketing concentration that you can complete at your own pace.

Marketing Concentration courses available include Advertising Strategies, Consumer Behavior, Integrated Marketing, Marketing Communications, Marketing Research, and Public Relations.

Marketing Concentration Courses

A concentration consists of a minimum of four courses, of which at least 12 semester credits must be upper division. See the course catalog for more information regarding concentrations.
Select four of the following courses:

  • Principles of Marketing*
  • Principles of Advertising

          OR

  • Advertising Strategies
  • Organizational Change

          OR

  • Public Relations
  • Selling: Personal Principles and Practice
  • International Marketing
  • Marketing Research and Analysis
  • Consumer Behavior

*Required Course

Full Degree Catalog
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