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Bachelor of Arts in Marketing


Bachelor of Arts in Marketing 

Earn your marketing degree from Ottawa University and gain a toolbox of skills and expertise across many specializations, preparing you to become your organization’s communications’ engine, in areas from advertising to public relations to sales.

About Ottawa’s Bachelor of Arts in Marketing   

Our marketing degree program can take your personal or professional passion for crafting a message or telling a story to the next level because effective marketing hinges on the right message or story to build organizational relationships. By learning to think critically and apply learned principles to marketing strategies, you can prepare to practice marketing in changing and competitive environments. Our marketing degree course curriculum is flexible, allowing you to gain knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets. We also offer an online marketing degree program.

In our marketing degree program, you can gain a strong understanding of how to market a business through Internet and traditional strategic marketing. A marketing degree can prepare you to use tact, good judgment and a high level of creativity, as well as enhance your ability to develop and maintain personal relationships in the workplace.

Career Prospects for Marketing Majors

Organizations in the public and private sectors will always have a need for good marketing. The Bureau of Labor Statistics estimates that the need for marketing management professionals will increase 10% by 2026. Types of positions include:

  • Advertising
  • Marketing
  • Public Relations
  • Sales Management

To get started on your journey toward a marketing degree at Ottawa University, contact us today.

Marketing Major Courses


Accounting for Business Operations |  
Introduces operating activities of business. Emphasis on using income statements to plan and evaluate the operations of a for-profit entity.

Macroeconomics |  
Focuses on inflationary consequences of monetary and fiscal policies designed to eliminate poverty and unemployment, significance of money and government deficits on attainment of goals of high employment and economic growth in a non-inflationary environment and role of the dollar in international trade.

Microeconomics |  
Study of the role of prices in allocating and developing scarce resources to meet the needs and demands of consumers, the impact of the profit motive on business size and efficiency, the economic power of large-scale business firms, the interplay of private and public choice through price controls, business regulation and taxation.

Business Statistics |  
Focuses on basic methods of research design and analysis of data including descriptive and inferential statistics. Topics include mean, median, mode, frequency distribution, range standard, deviation, probabilities of sampling selection, Z-value, T-value, regression and correlation, hypothesis testing, analysis of variance and Chi-square analysis.

Business Ethics |  
Introduces development of personal and group norms required for work places. Topics include moral reasoning in business, employee rights and responsibilities of corporations.

Take one of the following three courses:

College Algebra |  
College Algebra emphasizes problem solving techniques using algebraic concepts. The focus of the course is directed toward exploring how algebra is used in the social and physical sciences. Topics covered include fundamental concepts of algebra, equations, and inequalities, functions and graphs, systems of linear equations, exponential and logarithmic equations, composition and inverse functions.

Discrete Mathematics |  
Offers an intuitive exposure to mathematical concepts useful in a wide variety of disciplines. The course focuses on concepts associated with propositional logic. Prerequisite:  Score of 16 on math placement exam non-math track or Score of 7 on math placement exam math track or Intermediate Algebra.

Business Mathematics |  
Focuses on basic mathematics skills, business mathematics applications and problem solving strategies. Concepts include properties of real numbers, fundamental operations of rational numbers, fractions, decimals, percents, numerical and graphical descriptions of data, basic probability and logical thinking.


Principles of Marketing |  
Analysis of consumer behavior and configuration of target markets. Emphasis on of organization activities designed to satisfy target market planning, pricing, promotion, and distribution of the product or service.

International Marketing |  
Examines differences between domestic and international marketing and provides framework for analyzing major risks and opportunities (informed markets) to develop techniques for preparing and implementing successful international marketing plans.

Marketing Research and Analysis |  
Introduction to marketing research. Covers gathering information needed to solve marketing problems, problem identification, data analysis and interpretation and reporting research results.

Integrated Marketing Communication |  
Students learn about the components of integrated marketing communications plans such as public relations, advertising and promotion, selling and direct marketing, customer relationship management, and electronic and digital media.

Consumer Buying Behavior | 
Behavioral science approach to analyzing, predicting and studying consumer purchasing behavior. Links consumer behavior to marketing research and decision-making.

Supply Chain Management and Logistics |  
Students learn how to use analytical tools and to compare and contrast the different modes of transportation and how they may be used in getting products to market in a cost effective and timely manner.

Digital Marketing |  
Students are introduced to multi-channel marketing using the internet and develop technical/technological skills to enable them to identify and engage and develop relationships with customers in the digital environment. Topics also include effective online marketing strategies, user generated content, search engine optimization, social media and networks, mobile media, and web analytics.

Strategic Marketing |  
Capstone course that guides students in the integration of functional content areas in the field of marketing.  Addresses marketing issues and applies marketing theories and techniques to problems and cases through a process of strategic decision-making.


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