Bachelor of Arts in Marketing
Earn your marketing degree from Ottawa University and gain a toolbox of skills and expertise across many specializations, preparing you to become your organization’s communications’ engine, in areas from advertising to public relations to sales.
About Ottawa’s Bachelor of Arts in Marketing
Our marketing degree program can take your personal or professional passion for crafting a message or telling a story to the next level because effective marketing hinges on the right message or story to build organizational relationships. By learning to think critically and apply learned principles to marketing strategies, you can prepare to practice marketing in changing and competitive environments. Our marketing degree course curriculum is flexible, allowing you to gain knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets. We also offer an online marketing degree program.
In our marketing degree program, you can gain a strong understanding of how to market a business through Internet and traditional strategic marketing. A marketing degree can prepare you to use tact, good judgment and a high level of creativity, as well as enhance your ability to develop and maintain personal relationships in the workplace.
Career Prospects for Marketing Majors
Organizations in the public and private sectors will always have a need for good marketing. The Bureau of Labor Statistics estimates that the need for marketing management professionals will increase 10% by 2026. Types of positions include:
- Public Relations
- Sales Management
To get started on your journey toward a marketing degree at Ottawa University, contact us today.