MBA with Business Data Analytics Concentration (36 credit hours)
Concentration Courses (12 credit hours)
Data Analytics | IT 8000 (3 credits)
Course covers the essential exploratory technique for summarizing data. Modeling techniques covered include predictive modeling, also known as predictive analysis; cluster analysis, segmenting, affinity analysis, and applied predictive analytics. Course is dependent on a sound understanding of statistical analysis techniques, such as regression analysis and hypothesis testing. Prerequisite: Undergraduate statistics course.
People Analytics | IT 8201 (3 credits)
Delve into prescriptive analytics techniques to understand and improve a firm's organizational processes. Specifically, diversity analytics, predicting employee turnover, predicting employee performance, recruitment analytics, and intervention impact will be covered by using analytics process models.
Market Analytics | IT 8202 (3 credit hours)
This course explores customer data analysis techniques and their theoretical foundations to help students acquire analytic skills that can be applied to real-world market-related problems from empirical data in such areas as segmentation, market positioning, satisfaction management, customer lifetime analysis, customer choice, and drive marketing maximization, effectiveness and optimization return on investment (ROI). The course covers how to analyze data to understand customers and inform marketing decisions, evaluate the quality and usefulness of available data and analyses conducted by others, and communicate analysis-based conclusions to colleagues and managers.
Operations Analytics | IT 8203 (3 credit hours)
Explore techniques to understand and improve businesses operational capabilities. Process Analytics, focusing on individual processes to improve method performance, quantify the impact of randomness, and visualize process quality is covered. The course analyzes issues related to the design and management of the Supply Chains using quantitative tools such as linear, integer, and non-linear techniques, regression, and statistical analysis to forecast uncertain demand, optimize inventory, and design distribution networks to ensure the supply demand.
Master of Business Administration Courses
Module 1 - Behavioral Courses (6 credit hours)
Organizational Behavior and Theory | BUS 7000 (3 credit hours)
Examines human behavior as it impacts the work organization. Includes theoretical foundations of motivation, group dynamics, leadership, decision-making, satisfaction and performance.
Value Systems and Professional Ethics | BUS 7200 (3 credit hours)
Study of personal and corporate value systems and decision making. Investigation of personal beliefs, purposes and attitudes, and their effects on self and others. Examines the ethical dimensions of organizational structures and practices.
Module 2 - Core Courses (15 credit hours)
Strategic Marketing | BUS 7450 (3 credit hours)
Covers the identification and selection of marketing opportunities, target markets and design, and implementation and evaluation of marketing programs.
Managerial Economics | BUS 7500 (3 credit hours)
Application of economic theory to managerial. Emphasis on both quantitative and qualitative application of microeconomic principles to business analysis.
Managerial Finance | BUS 7600 (3 credit hours)
Application of the theories and tools used in financial decision making. Topics include present value and capital budgeting, financial analysis and forecasting, market efficiency and capital structure.
Management Information Systems | BUS 7700 (3 credit hours)
Examines the use of computer information systems in business organizations with emphasis on how information technology supports business functions and aids managerial decision-making. Explores current trends and emerging technologies.
Management Accounting | BUS 7800 (3 credit hours)
Explore use and application of accounting information for planning, control and decision making. Topics include: cost analysis and allocation, budgeting and behavioral aspects of accounting systems.
Module 3 - Capstone Course (3 credit hours)
Graduate Seminar: Business Policies and Strategy | BUS 8500 (3 credit hours)
Full Degree Catalog
Capstone course in which participants develop a major case study of business administration issues, programs and policies in a current organization. Draws from and utilizes concepts, theories, and skills developed in previous courses.