Marketing degree overview

Bachelor of Arts in Business Economics: Marketing Concentration

Learn about every aspect of the marketing field in our Bachelor of Arts in Business Economics’ Marketing concentration. Courses in this program examine marketing strategies, media campaign planning, public relations, sales promotion and more. You will gain a strong understanding of how to market a business through promotional strategies and internet marketing as you prepare for careers in a variety of industries. Courses in marketing research and consumer behavior offer further knowledge you can use to understand the consumer and strengthen your marketing expertise.

About Ottawa University

For almost 150 years, Ottawa University has provided students with lifetimes of enlightened faith, exemplary service, inspired leadership, and personal growth and significance. Our generous credit transfer policy and flexible online learning options are designed for adults who want to further their education and reach their career goals.

Prepare for a life of significance and gain the skills you need for a career in the marketing field. Contact us today to learn more about our Bachelor of Arts in Business Economics concentration in Marketing.

This program is not yet accredited by ACBSP, as a new business program, it cannot be considered for ACBSP accreditation until the program has been in place for at least two years and has graduates.
For detailed curriculum and more please visit the University Catalog entry for this program.

The curriculum of this program consists of 124 credit hours.

Marketing Concentration Courses

A concentration consists of a minimum of four courses, of which at least 12 semester credits must be upper division. See the course catalog for more information regarding concentrations.
Select four of the following courses:

          OR           OR

*Required Course

Business Economics Major Courses

Accounting for Business Operations | ACC 20364
Introduces operating activities of business. Emphasis on using income statements to plan and evaluate the operations of a for-profit entity.

Financing and Investing Activities | ACC 20464
Extension of ACC 20364 Accounting for Business Operations.Planning and evaluation of business operations and acquiring, disposing and financing assets of entity. Time value of money introduced. Emphasis on interpretation and use of the balance sheet and statement of cash flows.

Macroeconomics | ECO 20163
Focuses on inflationary consequences of monetary and fiscal policies designed to eliminate poverty and unemployment, significance of money and government deficits on attainment of goals of high employment and economic growth in a non-inflationary environment and role of the dollar in international trade.

College Algebra | MAT 10643
College Algebra emphasizes problem solving techniques using algebraic concepts. The focus of the course is directed toward exploring how algebra is used in the social and physical sciences. Topics covered include fundamental concepts of algebra, equations, and inequalities, functions and graphs, systems of linear equations, exponential and logarithmic equations, composition and inverse functions.

Microeconomics | ECO 20263
Study of the role of prices in allocating and developing scarce resources to meet the needs and demands of consumers, the impact of the profit motive on business size and efficiency, the economic power of large-scale business firms, the interplay of private and public choice through price controls, business regulation and taxation.

Business Statistics | OAD 30763
Focuses on basic methods of research design and analysis of data including descriptive and inferential statistics. Topics include mean, median, mode, frequency distribution, range standard, deviation, probabilities of sampling selection, Z-value, T-value, regression and correlation, hypothesis testing, analysis of variance and Chi-square analysis.

Business Ethics | OAD 31664
Introduces development of personal and group norms required for work places. Topics include moral reasoning in business, employee rights and responsibilities of corporations.

Intermediate Microeconomics | ECO 30163
Further develops the topics in Principles of Microeconomics with a richer set of economic tools.  Economic analysis is applied to the bhavior of individuals, businesses and governments as these agents interact in the market economy.  The social consequences regarding equity and efficiency of the production and distribution of final goods and services is analyzed considering both monetary and non-monetary gains.

Money and Banking | ECO 30363
Studies role of money and banking in United States economic development and in international finances,significance of money, banking history and development, commercial banking operations and structure, central banking and monetary management, alternative international monetary systems,and monetary theory and policy.

Spatial Economics | ECO 30463
Businesses, households and governments must all determine where they will partake in economic activity.  This course explores the decisions by individuals on where to do business.  The formation of cities and suburbs both rural and urban is analyzed with special attention paid to issues of land use, transportation, crime, housing and entrepreneurship.

Entrepreneurial Economics | ECO 33063
Highlights the decision making of for-profit and non-profit entrepreneurs and the impact of those decisions on society.  Unpacks the decisions by policymakers on how (or if) entrepreneurship should be encouraged to increase social welfare.  Special attention is paid to the tensions created by those who support free-market policies versus those who believe that governments must intervene to correct market failure.

Investment Finance | ECO 40664
Explores financial system, financial institutions and primary forces which affect them. Emphasis on instruments and interactions in money and capital markets and analysis of firms for portfolio management.

Economics of Managerial Decisions | ECO 49003
Capstone course which analyzes decision-making related to business topics like pricing, production, human resources,and marketing using economic tools.  Topics include an application of econometric procedures used to analyze data for the purpose of decision makers.  Students compile evidence of learning outcomes gathered from previous courses within the major.

Management | OAD 30563
Discusses process for managing organizations including planning, organizing, leading, and evaluating. Examines administrative role in organizations and concepts relevant to its function and historical development of administrative thought.

Foundations of Finance | FIN 30000
Foundations of Finance focuses on the analysis of financial information within an enterprise.  Problems and analysis will focus on the financial information related to capital requirements and the relationships of how financial decisions impact both the firm and the shareholder.  Concepts used in FIN 30000 form the foundation of all elective finance courses.  Main topics covered include: time value of money, valuation of stocks and bonds, risk and return, and principles of capital budgeting.  Prerequisites: ACC 20364 Accounting for Business Operations

Recommended Courses

For detailed curriculum and more please visit the Course Catalog entryfor this program.

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