Marketing degree overview

Bachelor of Arts in Health Care Management - Clinical Track: Marketing Concentration

For busy adults who want to specialize in health care marketing, Ottawa University offers a health care management undergraduate degree with a concentration in marketing that you can complete at your own pace, from the comfort of your home – or anywhere you have Internet access.
Save time and money.
Apply your health care credentials toward degree requirements and complete your degree in less time. To follow this track you must have at least 30 credits in professional clinical training and credentials. Explore the complete list of accepted credentials and find out how many credits yours is worth!

About Our Concentration in Marketing

The health care management and marketing program at Ottawa University promotes an understanding of complex, evolving and integrated health care and reimbursement systems, as well as in-depth studies in marketing to health care consumers.

As a student of our health care marketing concentration, you’ll study:
  • Advertising Strategies
  • Consumer Behavior
  • Integrated Marketing
  • Marketing Communications
  • Marketing Research
  • Public Relations

Why Ottawa University for Your Health Care Marketing Degree?

For almost 150 years, Ottawa University has educated students for lifetimes of enlightened faith, exemplary service, inspired leadership, and personal growth and significance. Today, we remain an inclusive learning community grounded in faith and focused on the career needs of the future.

As an online student at Ottawa University, you will collaborate with – and draw upon the expertise and support of – faculty members and ministry professionals who are dedicated to your success.

For more information on our health care marketing program or any of our health care management programs, contact us today.
For detailed curriculum and more please visit the University Catalog entry for this program.

The curriculum of this program consists of 124 credit hours.

Marketing Concentration Courses

A concentration consists of a minimum of four courses, of which at least 12 semester credits must be upper division. See the course catalog for more information regarding concentrations.
Select four of the following courses:

          OR           OR

*Required Course

Health Care Management Major Courses (Clinical Track)

Planning and Budgeting in Health Care | OAD 36020
Addresses basic budgeting and management systems applicable to various health care industries. Examines development of business budgets using tools and models such as balance sheets, income statements, cash flow analysis, time value of money concepts and project planning techniques specific to health care organizations.

Human Resources in Health Care Organizations | OAD 38663
Examines relationships between employer and employee. Topics Includes development of appropriate
and legally prescribed standards for measuring work performance, compensation, labor-employee relations, and recruitment, selection, training, development, and appraisal of employees.

Health Care Law and Ethics | OAD 40654
Explores case law affecting health care administration. Includes subjects such as health care
reimbursement, patient access to health care, organization and operation of the health care business and medical staff relations. Examines ethical issues such as defining death and harvesting organs, withholding or withdrawing medical care, surrogate motherhood and maternal-fetal conflict and patient confidentiality and AIDS.

Health Care Policy and Regulation | OAD 46000
Examines the development of health care policy in the U.S. and the influences of societal, political,
and economic environments on the health care industry. Explores the interaction of government and other regulatory agencies within the health care industries.

Quality in Health Care |  OAD 48400
Examines the various aspects of quality: measurement, management, and improvement and how these are conducted in health care organizations.  Describes the relationship between quality and reimbursement, particularly in Medicare and Medicaid reimbursement, as well as the growing linkage to commercial payers.  Focuses on the theory of quality as well as the process, including studying examples of quality initiativs and organizations that promote quality efforts in health care organizations.

Management of Health Care Organizations |  OAD 48563
Provides overview of management in health organizations with attention to management functions
of planning, controlling and organizing. Emphasis on budgeting as application of planning and controlling. Covers setting of objectives, formulation of strategies, decision-making techniques of
control, and different approaches to establishing authority and responsibility in organizations.

Seminar in Applied Health Care Management | OAD 49500
Capstone course that guides students in integration of functional content areas in the field of health
care management. Addresses health care management Issues and applies health care management theories and techniques to problems and cases through a process of decision-making.

For detailed curriculum and more please visit the Course Catalog entryfor this program.

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