The Marketing minor provides an understanding of the basic concepts of marketing. It offers students an opportunity to think critically and apply learned principles to the marketing function. Students will learn to understand the nature of global competition and marketing’s legal, ethical and moral roles in society. Students will also gain the ability to recognize opportunities, discover new ways of thinking and be flexible in approaches toward business decisions.
The Benefits of a Marketing Minor
A minor in marketing helps prepare you to pursue a career in almost industry that you can think of. Because the principles are vital to a variety of industries, your education in marketing will make it easier for you down the road, if you choose to change careers or industries.
A marketing education makes it possible to:
For detailed curriculum and more please visit the University Catalog entry for this program.
- Identify and analyze diverse markets through understanding consumer needs, wants, interests, behaviors and trends
- Learn to consider the environment – political, social, legal, economic and theological – that affect organizations
- Understand the nature of global competition and marketing’s legal, ethical and moral roles in society
- Recognize opportunities, discover new ways of thinking and be flexible in approaches toward business decisions