Bachelor of Arts in Health Care Management - Non-Clinical Track: Marketing Concentration
For busy adults who want to specialize in health care administration and marketing, Ottawa University offers a degree in Health Care Management with a concentration in Marketing that you can complete at your own pace, from the comfort of your home – or anywhere you have Internet access.
The health care management and marketing program at Ottawa University promotes an understanding of complex, evolving and integrated health care and reimbursement systems as well as marketing strategies in the health care industry.
As a student of our Health Care Management with a concentration in Marketing, you’ll study:
- Advertising Strategies
- Consumer Behavior
- Integrated Marketing
- Marketing Communications
- Marketing Research
- Public Relations
Why Online at Ottawa University for Your Bachelor of Arts Degree?
Ottawa University is a private, nonprofit, regionally accredited institution dedicated to providing you with quality education that honors enlightened faith, exemplary service, inspired leadership, and personal growth and significance.
As an online student at Ottawa University, you will enjoy the personal attention and interaction you deserve as a student. This includes your own personal success coach and 24/7 access to lectures and course work. In addition, the courses you take are designed specifically for online learning.
For more information on our program in health care administration and marketing, contact us
For detailed curriculum and more please visit the University Catalog entry for this program.
The curriculum of this program consists of 124 credit hours.
Marketing Concentration Courses
A concentration consists of a minimum of four courses, of which at least 12 semester credits must be upper division. See the course catalog for more information regarding concentrations.
Select four of the following courses:
Health Care Management Major Courses (Non-Clinical Track)
Accounting for Business Operations | ACC 20364
Introduces operating activities of business. Emphasis on using income statements to plan and evaluate the operations of a for-profit entity.
Macroeconomics | ECO 20163
Focuses on inflationary consequences of monetary and fiscal policies designed to eliminate poverty and unemployment, significance of money and government deficits on attainment of goals of high employment and economic growth in a non-inflationary environment and role of the dollar in international trade.
College Algebra | MAT 10643
College Algebra emphasizes problem solving techniques using algebraic concepts. The focus of the course is directed toward exploring how algebra is used in the social and physical sciences. Topics covered include fundamental concepts of algebra, equations, and inequalities, functions and graphs, systems of linear equations, exponential and logarithmic equations, composition and inverse functions.
Microeconomics | ECO 20263
Study of the role of prices in allocating and developing scarce resources to meet the needs and demands of consumers, the impact of the profit motive on business size and efficiency, the economic power of large-scale business firms, the interplay of private and public choice through price controls, business regulation and taxation.
Business Statistics | OAD 30763
Focuses on basic methods of research design and analysis of data including descriptive and inferential statistics. Topics include mean, median, mode, frequency distribution, range standard, deviation, probabilities of sampling selection, Z-value, T-value, regression and correlation, hypothesis testing, analysis of variance and Chi-square analysis.
Business Ethics | OAD 31664
Introduces development of personal and group norms required for work places. Topics include moral reasoning in business, employee rights and responsibilities of corporations.
Introduction to Health Care Delivery Systems | OAD 36010
Introduction to the U.S. health care system, major components of the system, and historical development of current health care systems.
Planning and Budgeting in Health Care | OAD 36020
Addresses basic budgeting and management systems applicable to various health care industries. Examines development of business budgets using tools and models such as balance sheets, income statements, cash flow analysis, time value of money concepts and project planning techniques specific to health care organizations.
Human Resources in Health Care Organizations | OAD 38663
Examines relationships between employer and employee. Topics Includes development of appropriate and legally prescribed standards for measuring work performance, compensation, labor-employee relations, and recruitment, selection, training, development, and appraisal of employees.
Health Care Law and Ethics | OAD 40654
Explores case law affecting health care administration. Includes subjects such as health care reimbursement, patient access to health care, organization and operation of the health care business and medical staff relations. Examines ethical issues such as defining death and harvesting organs, withholding or withdrawing medical care, surrogate motherhood and maternal-fetal conflict and patient confidentiality and AIDS.
Health Care Policy and Regulation | OAD 46000
Examines the development of health care policy in the U.S. and the influences of societal, political, and economic environments on the health care industry. Explores the interaction of government and other regulatory agencies within the health care industries.
Quality in Health Care | OAD 48400
Examines the various aspects of quality: measurement, management, and improvement and how these are conducted in health care organizations. Describes the relationship between quality and reimbursement, particularly in Medicare and Medicaid reimbursement, as well as the growing linkage to commercial payers. Focuses on the theory of quality as well as the process, including studying examples of quality initiativs and organizations that promote quality efforts in health care organizations.
Management of Health Care Organizations | OAD 48563
Provides overview of management in health organizations with attention to management functions of planning, controlling and organizing. Emphasis on budgeting as application of planning and controlling. Covers setting of objectives, formulation of strategies, decision-making techniques of control, and different approaches to establishing authority and responsibility in organizations.
Seminar in Applied Health Care Management | OAD 49500
Capstone course that guides students in integration of functional content areas in the field of health care management. Addresses health care management Issues and applies health care management theories and techniques to problems and cases through a process of decision-making.
For detailed curriculum and more please visit the Course Catalog entryfor this program.