Marketing degree overview

Bachelor of Arts in Management of Information Systems: Marketing Concentration

For busy adults who want to pursue a marketing management degree, Ottawa University offers a life-friendly degree in Management of Information Systems with a Marketing concentration that you can complete at your own pace, from the comfort of your home – or anywhere you have Internet access.

The Marketing concentration program at Ottawa University promotes an understanding of complex marketing strategies in a variety of industries. As a student of our MIS Marketing concentration degree program, you take courses in:
  • Advertising Strategies
  • Consumer Behavior
  • Integrated Marketing
  • Marketing Communications
  • Marketing Research
  • Public Relations

About Ottawa University

Ottawa University is a private, nonprofit, regionally accredited institution dedicated to providing you with quality education that honors enlightened faith, exemplary service, inspired leadership, and personal growth and significance. We offer online Bachelor degree and Master's degree programs with a generous credit transfer policy that honors past experience – up to 80 credit hours!

As an online student, you'll benefit from personal attention, including your own personal success coach, your Academic Advisor; 24/7 access to your assignments, lectures and course work; and the ability to earn your Bachelor of Arts in Management of Information Systems: Management Concentration on your schedule – without quitting your day job.

For more information on our management information systems degree, contact us today.

This program is not yet accredited by ACBSP, as a new business program, it cannot be considered for ACBSP accreditation until the program has been in place for at least two years and has graduates.

The curriculum of this program consists of 124 credit hours.

Marketing Concentration Courses

A concentration consists of a minimum of four courses, of which at least 12 semester credits must be upper division. See the course catalog for more information regarding concentrations.
Select four of the following courses:

          OR           OR

*Required Course

Management of Information Systems Major Courses

Accounting for Business Operations | ACC 20364
Introduces operating activities of business. Emphasis on using income statements to plan and evaluate the operations of a for-profit entity.

Macroeconomics | ECO 20163
Focuses on inflationary consequences of monetary and fiscal policies designed to eliminate poverty and unemployment, significance of money and government deficits on attainment of goals of high employment and economic growth in a non-inflationary environment and role of the dollar in international trade.

College Algebra | MAT 10643
College Algebra emphasizes problem solving techniques using algebraic concepts. The focus of the course is directed toward exploring how algebra is used in the social and physical sciences. Topics covered include fundamental concepts of algebra, equations, and inequalities, functions and graphs, systems of linear equations, exponential and logarithmic equations, composition and inverse functions.

Microeconomics | ECO 20263
Study of the role of prices in allocating and developing scarce resources to meet the needs and demands of consumers, the impact of the profit motive on business size and efficiency, the economic power of large-scale business firms, the interplay of private and public choice through price controls, business regulation and taxation.

Business Statistics | OAD 30763
Focuses on basic methods of research design and analysis of data including descriptive and inferential statistics. Topics include mean, median, mode, frequency distribution, range standard, deviation, probabilities of sampling selection, Z-value, T-value, regression and correlation, hypothesis testing, analysis of variance and Chi-square analysis.

Business Ethics | OAD 31664
Introduces development of personal and group norms required for work places. Topics include moral reasoning in business, employee rights and responsibilities of corporations.

Organizational Communication | COM 30363
Theory and practice of communication within organizations including interpersonal factors, motivation, change and conflict resolution and communication audit practices and procedures.
Participate in communication audit of a local organization.

Foundations of Information Technology | MIS 13063
Provides understanding of organizational systems, planning and decision processes and how information is used for decision support in organizations. Quality and decision theory, information theory, and practice essential for providing viable information to the organization. Concepts of IS for competitive advantage, data as a resource, IS and IT planning and implementation, Total Quality Management (TQM) and reengineering, project management and development of systems, and end-user computing.

Database Management | MIS 30163
Examines design, development and administration of large-scale database applications on a scale appropriate to needs of business organizations.

Enterprise Architecture | MIS 30563
Explores the design, selection, implementation and management of enterprise IT solutions, focusing on
applications and infrastructure and their fit within business organizations. Covers frameworks and
strategies for infrastructure management, system administration, data/information architecture, content
management, distributed computing, middleware, legacy system integration, system consolidation, software selection, total cost of ownership calculation, IT investment analysis, and emerging technologies.

Project Management | MIS 41464
Provides theory and application in project planning, implementation, control and completion. Includes
network planning, project evaluation and review techniques (PERT), critical path methods (CPM),
management by objectives, management by exception, cost analysis and resource allocation/leveling.

Information Technology Infrastructure | MIS 47163
Provides an introduction to IT Infrastructure Issues and covers topics related to both computer and
systems architecture and communication networks. Includes an overall emphasis on the services and
capabilities that IT infrastructure solutions enable in an organizational context. The course also focuses
on Internet-based solutions, computer and network security, business continuity, and the role of infrastructure in regulatory compliance.

Systems Analysis and Design | MIS 48163
In-depth study of systems development life cycle. Utilizes blend of traditional development and current techniques. Systems Analyst Toolkit includes cross-phase coverage of communications, economic
analysis and project management.

Methodologies of Project Development | MIS 49100
Capstone course that guides student to emphasize various methodological approaches to software acquisition, development, testing, and implementation, and understand relevance of methodologies to Capability Model Theory, interdependence of phase deliverables, quality control techniques and methods, and tools for testing.

Behavior in Organizations | OAD 30063
Study of human behavior in work organizations. Focuses on individual satisfaction and motivation
as related to organizational structure, nature of task and focus of power. Topics include small group
formation, maintenance, organizational conflict, communications, and leadership.

Management | OAD 30563
Discusses process for managing organizations including planning, organizing, leading, and evaluating. Examines administrative role in organizations and concepts relevant to its function and historical development of administrative thought.

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