Senior Vice President of Marketing & Adult Professional and Graduate Studies
Chief Marketing Officer
Nancy J. Wingert,
joined Ottawa University in June of 2013, and has led the development of an annual marketing plan process with metrics outlining inquiries and enrollments. The marketing plans by distribution channel have featured deliverables and timing to improve market relevance and presence. For the residential college, the launch of new programs such as Engineering as well as athletic pursuits like Wrestling has provided an opportunity to partner with faculty and coaches to create improved visibility and recruiting opportunities in high schools. For the adult campuses, the marketing team hired a new advertising agency and created a new advertising campaign. The television campaign won an AMBIT Award given out by the Kansas City Direct Marketing Association. As a result of the professionalism of its advertising spot, Ottawa University was one of three higher education institutions invited to advertise during the 2014 Super Bowl in the Kansas City market. Additionally, a new corporate as well as hospital program was launched to reach out to corporations and health care organizations. To partner with Community Colleges, the Transfer Advantage program was optimized and showcased featuring community college-specific marketing materials and advertising. A new website homepage was introduced for Ottawa University in the spring of 2014 and a new responsive website design in spring of 2015.
Ms. Wingert came to Ottawa from a six year career at Labelmaster in Chicago, where she served as the Chief Marketing Officer with responsibilities in leveraging direct and digital marketing to drive sales growth, which resulted in substantial increased earnings. At Labelmaster, she redesigned a website featuring 40,000 products to accelerate revenue and website traffic. Prior to that appointment, she served as the Vice President of Marketing at Rest Haven Senior Services of Tinley Park, IL. She also has served as Vice President of Marketing at RR Donnelley & Sons in Chicago, Vice President of Marketing at Archibald Candy Corporation in Chicago, Marketing Manager at Conagra Foods in Downers Grove, IL, Brand Manager at Keebler Foods of Elmhurst, IL, and District Manager and Store Manager at Hickory Farms of Ohio.
Ms. Wingert earned her MSM in Marketing from Krannert Graduate School at Purdue University and her BS (Magna Cum Laude) in retail marketing from Kansas State University.
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