Bachelor of Arts in Communication

Effective communicators are valued in all careers. The communication major will allow you to develop your people skills and public performance skills, in addition to increasing your knowledge of mass media, advertising, public relations, and more. You can choose from concentrations including advertising, broadcasting, communication, film, journalism, public relations, speech performance, and visual communication. You can also pick and choose from among the concentrations to design your own focus.

Communication majors have a variety of on-campus opportunities to enhance their skills, including the student radio station, The Ottawan yearbook, speech and debate organizations, as well as media sales and photography for the campus media outlets.


Career Opportunities Include

  • Public relations
  • Marketing
  • Advertising
  • Mass media
  • Technical writing
  • Arts communication
  • Design
  • Government
  • Business
  • Law

For detailed curriculum and more please visit the University Catalog entry for this program.

Communication Major Courses

Speech Preparation and Delivery | COM 11023
Provides instruction in speaking before a group. Development of speech content, organization, research, and delivery is emphasized. Includes practice of impromptu, persuasive, and informative speeches. [or COM 10163 Introduction to Human Communication]

Media Writing | COM 20165
Covers fundamentals of news reporting and writing for broadcast media, public relations, advertising, and the Internet. [or COM 23263 News and Feature Reporting]

Critical Listening | COM 24003
Course examines how environments are constructed to inhibit listening.  Poor listening habits lead to poor interpersonal and intercultural skills in both relational and leadership roles.  This course does not address the biological process of listening (i.e. hearing) but topics instead focus on the social and communicative nature of how we come to know, embody, and share meaning as well as research in Listening Studies to discover factors that cause information to be passively backgrounded.

Interpersonal Communication | COM 30163
Examines models of relational interaction, verbal and nonverbal messages,language use, critical listening, relational dynamics, self-concept, identity-management, disclosure, intimacy, defensiveness, supportiveness, perceptual processes, emotional influences, interpersonal conflicts, and the impact of gender, race and culture on communication.

Small Group Communication | COM 30263
Examines task and social dimensions of group interaction, problem solving, decision making, roles, norms, leadership skills, cohesiveness, communication climates, conflict management, stages of group development, ethical behaviors, observation techniques, and analytic methods for evaluating group dynamics and accomplishments.

Organizational Communication | COM 30363
Theory and practice of communication within organizations including interpersonal factors, motivation, change and conflict resolution and communication audit practices and procedures. Participate in communication audit of a local organization.

Visual Communication | COM 30563
Survey of the theory and practice of visual communication. Includes theoretical explanation, visual grammar and laboratory opportunities to apply and develop visual communication literacy. Provides strategies for effective visual communication.

Communication Law and Ethics | COM 40163
Examines the law governing mass media as well as ethical dilemmas in media. Explores the process of establishing high standards as well as understanding choices to be made when faced with legal and ethical decisions regarding mass media.

International/Intercultural Communication | COM 40164
Examines the impact of national and regional cultures, ethnicity, race, and additional cultural components on human communication in a variety of domestic and global contexts.

Seminar in Applied Communication | COM 49100
Capstone course that guides students in applying key communication theories and research to their chosen specialization. Emphasis on pivotal role of communication professionals in organizations.

Six credits of COM electives are required.

For detailed curriculum and more please visit the Course Catalog entryfor this program.

<< Back to Academics