Engaging
Outward

Engaging Outward

 

Advancement / Partnerships, Marketing / Communication, International 

Group Synopsis

Engaging Outward workgroup is focusing on advancement and partnerships, marketing and communications and international programs. Ottawa University has multiple locations in the Southwest and Midwest United States with a legacy in the international education market place. Engaging Outward will utilize constituent groups as a resource for best practice engagement in the market areas Ottawa University serves.

The University will deliver quarterly sponsored events/programming through Board, alumni and OU market place stakeholders to maximize advancement partnership opportunities. The programming will maintain University brand and message integrity while being targeted within identified priorities and interests within the marketplaces.

The successful implementation of the quarterly events/programming will identify, grow and expand donor, grant, corporate, public, church, tribal, and alumni relationships and opportunities for advancement. An example could be to that through this programming, opportunities would be established to create and/or expand international study abroad and travel for students.

Strategically implementing a unified brand and message throughout the University and its stakeholders will elevate the brand awareness within the marketplace. Strengthening current marketing efforts through this unification will allow each market to reach their constituency group while also ensuring that a single message is coordinated throughout the University. Coordination will reinforce branding and better alignment for continued growth throughout the University.

 

Get to know the members of the working group more by clicking on their photo and learn what it means to them to be part of the Strategic Planning process.

Mike Hoover

Mike Hoover

FACILITATOR, Engaging Outward Working Group (Strategic Planning)

Member, Strategic Planning Steering Committee

Assistant Director of Economic Development, City of Surprise (AZ)

Marylou DeWald, PhD

Marylou DeWald, PhD

FACILITATOR, Engaging Outward Working Group (Strategic Planning)

Dean, Global Initiatives

Dean, Angell Snyder School of Business

Professor of Business

 

Garrett Brown

Garrett Brown

Director of Annual Giving, Athletic and Digital Fundraising

Andrea Cook, MA

Andrea Cook, MA

Assistant Dean for Academic Operations (AOP)

Freda Richards

Freda Richards

Director of Marketing Creative Services, OUAZ

Katie Sowers

Katie Sowers

Director of Strategic Initiatives

Danny Trent

Danny Trent

Vice Chair, Board of Trustees

Attorney, Perry & Trent LLC

Member, Strategic Planning Steering Committee

Reggies Wenyika, EdD

Reggies Wenyika, EdD

President, OUKS

Professor of Education and Religion

Member, Strategic Planning Steering Committee