Master of Business Administration - Sports Business Concentration
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SBU 7001 | Sports Marketing (3 Credits)
Students will examine the essentials of effective sports marketing. The course content includes product or property development, legal aspects, segmentation, pricing, and communication channels (ex: broadcast media).
SBU 7002 | Sport Leadership & Faculty Management (3 Credits)
This course will address two major areas of study in the sports industry. The first area, more broadly, is how principles of leadership play into the realm of sports and sports business ventures. More specifically, the second area to be explored is how business and leadership principles apply to decision-making related to sports facilities.
SBU 7003 | Legal Aspects of Sports Business (3 Credits)
Students will examine social responsibility and legal concepts in sports management including constitutional regulatory powers, individual participation rights, drug testing, antitrust, labor rights, intellectual property rights, sponsorships, product, and event liability.
SBU 7004 | Economic Aspects of Sports (3 Credits)
This course is a comprehensive coverage of traditional and innovative revenue methods available to sports organizations from public and private sources. Detailed consideration of venue-based income sources (ex: premium seating, permanent seat licenses).
Master of Business Administration Courses
Module I
BUS 7000 | Organizational Behavior and Theory (3 Credits)
Examines human behavior as it impacts the work organization. Includes theoretical foundations of motivation, group dynamics, leadership, decision-making, satifaction and performance. Cross-listed with HRC 7611 and BUS 5700.
BUS 7200 | Value Systems and Professional Ethics (3 Credits)
Study of personal and corporate value systems and decision making. Investigation of personal beliefs, purposes and attitudes, and their effects on self and others. Examines the ethical dimensions of organizational structures and practices. Cross-listed with HRF 7001 and BUS 5720.
Concentration Course #1
Module II
BUS 7450 | Strategic Marketing (3 Credits)
Covers the identification and selection of marketing opportunities, target markets and design, and implementation and evaluation of marketing programs. Cross-listed with BUS 5745.
BUS 7500 | Managerial Economics (3 Credits)
Application of economic theory to managerial decision-making. Emphasis on both quantitative and qualitative application of microeconomic principles to business analysis. Prerequisite: Students are expected to have completed undergraduate coursework in fundamentals of economics.
BUS 7600 | Managerial Finance (3 Credits)
Application of the theories and tools used in financial decision making. Topics include present value and capital budgeting, financial analysis and forecasting, market efficiency and capital structure. Prerequisite: Students are expected to have completed undergraduate coursework in the fundamentals of account and economics.
BUS 7700 | Management of Information Systems (3 Credits)
Examines the use of computer information systems in business organizations with emphasis on how information technology supports business functions and aids managerial decision-making. Explores current trends and emerging technologies. Cross-listed with BUS 5770. Note: If in the Population Health / Health Care Concentration, replace this course with BUS 7813 Healthcare Management Informatics.
BUS 7800 | Management Accounting (3 Credits)
Explore use and application of accounting information for planningm control and decision making. Topics include: cost analysis and allocation, budgeting and behavioral aspects of accounting systems. Prerequisite: Students are expected to have completed undergraduate coursework in accounting fundamentals.
Concentration Course #2
Module III
BUS 8500 | Graduate Seminar: Business Policies and Strategies (3 Credits)
Capstone course in which participants develop a major case study of business administration issues, programs and policies in a current organization. Draws from and utilizes concepts, theories and skills developed in previous courses. Prerequisite: Completion of all core courses in the MBA program or approval of advisor.
Concentration Course #3
Concentration Course #4
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