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Bachelor of Arts in Marketing | Undergraduate Degree Program

Bachelor of Arts in Marketing

About OU's Bachelor of Arts in Marketing 

Ottawa University’s Bachelor of Arts in Marketing degree can take your personal or professional passion for crafting a message or telling a story to the next level. Curriculum in the program defines how effective marketing hinges on the right message or story to build organizational relationships. By learning to think critically and apply learned principles to marketing strategies, you can prepare to practice marketing in changing and competitive environments.

Ottawa’s undergraduate marketing degree is designed to provide an understanding of the basic concepts of marketing. OU marketing graduates leave prepared to practice marketing in changing and competitive environments. As the major offers some flexibility in curriculum, students can gain specific areas of professional knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets.

With OU’s BAM degree, you will enter the workforce with a strong understanding of how to market a business through Internet and traditional strategic marketing. Additionally, it will prepare you to use tact, good judgment and a high level of creativity, as well as enhance your ability to develop and maintain personal relationships in work environments.

Two BAM Concentrations  

Ottawa’s bachelor’s degree in marketing offers two exciting concentrations that allow you to tailor your degree in an area of specialization, such as:

Career Outlook for the B.A. in Marketing

The U.S. Bureau of Labor Statistics estimates that the need for marketing management professionals is projected to grow 7 percent through 2029, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations in the public and private sector use marketing campaigns to maintain and expand their market share.

The median annual wage for marketing managers was $125,510 in May 2019. The median wage is the wage at which half the workers in an occupation earned more than that amount, and half earned less. The lowest 10 percent earned less than $61,930, and the highest 10 percent earned more than $208,000.

Perspective on the BAM

The objective of any firm is to market and sell its products or services profitably. Advertising, marketing, product, brand, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities of an organization.

For curriculum and course descriptions, please download a program overview.

To get started on your journey toward a marketing degree at Ottawa University, contact us today.

Marketing is offered at the following locations.

  • Ottawa, KS (Residential Campus)

Foundation Courses








MAT 20043 is recommended to fulfill foundation requirement. 


Principles of Marketing |  
Analysis of consumer behavior and configuration of target markets. Emphasis on of organization activities designed to satisfy target market planning, pricing, promotion, and distribution of the product or service.

Principles of Advertising |  
Overview of advertising function and its role in the marketing mix. Examines advertising objectives and strategies, client-agency relationships and production techniques for various media..

Professional Selling |  
The professional selling course covers the fundamentals of a successful sales approach. Sales principles and skills that are required by today's professional salespeople will be presented and analyzed, with a heavier focus on the business-to-business selling environment. Students learn about the sales process, the buying process, relationship selling, prospecting, sales call planning, communication, negotiating, and closing sales, as well as how to motivate, compensate, and train salespeople.

International Marketing |  
Examines differences between domestic and international marketing and provides framework for analyzing major risks and opportunities (informed markets) to develop techniques for preparing and implementing successful international marketing plans.

Marketing Research and Analysis |  
Introduction to marketing research. Covers gathering information needed to solve marketing problems, problem identification, data analysis and interpretation and reporting research results.

Integrated Marketing Communication |  
Students learn about the components of integrated marketing communications plans such as public relations, advertising and promotion, selling and direct marketing, customer relationship management, and electronic and digital media.

Consumer Buying Behavior | 
Behavioral science approach to analyzing, predicting and studying consumer purchasing behavior. Links consumer behavior to marketing research and decision-making.

Digital Marketing |  
Students are introduced to multi-channel marketing using the internet and develop technical/technological skills to enable them to identify and engage and develop relationships with customers in the digital environment. Topics also include effective online marketing strategies, user generated content, search engine optimization, social media and networks, mobile media, and web analytics.

Strategic Marketing |  
Capstone course that guides students in the integration of functional content areas in the field of marketing.  Addresses marketing issues and applies marketing theories and techniques to problems and cases through a process of strategic decision-making.


Full Degree Catalog

University Accreditation

Ottawa University, as a whole, is accredited by the Higher Learning Commission.

Specific degree programs within our institution have also been accredited by relevant bodies within the field:

We are proudly recognized for our commitment to student excellence by the following designations:

Why Choose Ottawa
Almost all courses in Ottawa University’s programs are available online and accredited by The Higher Learning Commission. We make it easy for you to transfer credits in order to help keep tuition costs down. We also offer courses in accelerated 8-week terms in order to reduce your time to completion. These are just a few of the reasons why we are proud to be the best, fastest, and most affordable option locally in the Kansas City, Milwaukee, and Phoenix areas, as well as serving students nationally through our online degrees.

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