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Digital Media Marketing Concentration | Undergraduate Degree Program

Digital Media Marketing Concentration

By learning to think critically and apply learned principles to marketing strategies, you can prepare to practice marketing in changing and competitive environments. Curriculum in this marketing degree program is flexible, allowing you to gain knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets. 

About Our B.A. in Marketing

In our marketing degree program, you can gain a strong understanding of how to market a business through Internet and traditional strategic marketing. A marketing degree can prepare you to use tact, good judgment and a high level of creativity, as well as enhance your ability to develop and maintain personal relationships in the workplace.

Career Opportunities in the Marketing Field:

Organizations in the public and private sectors will always have a need for good marketing. The Bureau of Labor Statistics estimates that the need for marketing management professionals will increase 12% by 2022, with positions including:

  • Advertising
  • Marketing
  • Public Relations
  • Sales Management


Full Degree Catalog

University Accreditation

Ottawa University, as a whole, is accredited by the Higher Learning Commission.

Specific degree programs within our institution have also been accredited by relevant bodies within the field:

We are proudly recognized for our commitment to student excellence by the following designations:

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