About OU's Bachelor of Arts in Marketing
Ottawa University’s Bachelor of Arts in Marketing degree can take your personal or professional passion for crafting a message or telling a story to the next level. Curriculum in the program defines how effective marketing hinges on the right message or story to build organizational relationships. By learning to think critically and apply learned principles to marketing strategies, you can prepare to practice marketing in changing and competitive environments.
Ottawa’s undergraduate marketing degree is designed to provide an understanding of the basic concepts of marketing. OU marketing graduates leave prepared to practice marketing in changing and competitive environments. As the major offers some flexibility in curriculum, students can gain specific areas of professional knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets.
With OU’s BAM degree, you will enter the workforce with a strong understanding of how to market a business through Internet and traditional strategic marketing. Additionally, it will prepare you to use tact, good judgment and a high level of creativity, as well as enhance your ability to develop and maintain personal relationships in work environments.
Two BAM Concentrations
Ottawa’s bachelor’s degree in marketing offers two exciting concentrations that allow you to tailor your degree in an area of specialization, such as:
Career Outlook for the B.A. in Marketing
The U.S. Bureau of Labor Statistics estimates that the need for marketing management professionals is projected to grow 7 percent through 2029, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations in the public and private sector use marketing campaigns to maintain and expand their market share.
The median annual wage for marketing managers was $125,510 in May 2019. The median wage is the wage at which half the workers in an occupation earned more than that amount, and half earned less. The lowest 10 percent earned less than $61,930, and the highest 10 percent earned more than $208,000.
Perspective on the BAM
The objective of any firm is to market and sell its products or services profitably. Advertising, marketing, product, brand, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities of an organization.
For curriculum and course descriptions, please download a program overview.
To get started on your journey toward a marketing degree at Ottawa University, contact us today.