Master of Business Administration - Business Data Analytics Concentration
For complete curriculum and course descriptions,
Click Here for Full Course Catalog
IT 8000 | Data Analytics (3 Credits)
Course covers the essential exploratory technique for summarizing data. Modeling techniques covered include predictive modeling, also known as predictive analysis, cluster analysis, segmenting, affinity analysis, and applied predictive analytics. Course is dependent on a sound understanding of statistical analysis techniques, such as regression analysis and hypothesis testing. Prerequisite: Undergraduate statistics course.
IT 8201 People Analytics (3 Credits)
Delve into perscriptive analytics techniques to understand and improve a firm's organizational processes. Specifically, diversity analytics, predicting, employee turnover, predicting employee performance, recruitment analytics, and intervention impact will be covered by using analytics process models.
IT 8202 | Market Analytics (3 Credits)
This course explores customer data analysis techniques and their theoretical foundations to help students acquire analytic skills that can be applied to real-world market-related problems from empirical data in such areas as segmentation, market positioning, satisfaction management, customer lifetime analysis, customer choice, and drive marketing maximization, effectiveness and optimization return on investment (ROI). The course covers how to analyze data to understand customers and inform marketing decisions, evaluate the quality and usefulness of available data and analyses conducted by others, and communicate analysis-based conclusions to colleagues and managers.
IT 8203 | Operations Analytics (3 Credits)
Explore techniques to understand and improve businesses operational capabilities. Process Analytics, focusing on individual processes to improve method performance, quantify the impact of randomness, and visualize process quality is covered. The course analyzes issues realyed to the design and management of the Supply Chains using quantitative tools such as linear, integer, and non-linear techniques, regression, and statsitical analysis to forecast uncertain demand, optimize inventory, and design distribution networks to ensure the supply demand.
Master of Business Administration Courses
Module I
BUS 7000 | Organizational Behavior and Theory (3 Credits)
Examines human behavior as it impacts the work organization. Includes theoretical foundations of motivation, group dynamics, leadership, decision-making, satifaction and performance. Cross-listed with HRC 7611 and BUS 5700.
BUS 7200 | Value Systems and Professional Ethics (3 Credits)
Study of personal and corporate value systems and decision making. Investigation of personal beliefs, purposes and attitudes, and their effects on self and others. Examines the ethical dimensions of organizational structures and practices. Cross-listed with HRF 7001 and BUS 5720.
Concentration Course #1
Module II
BUS 7450 | Strategic Marketing (3 Credits)
Covers the identification and selection of marketing opportunities, target markets and design, and implementation and evaluation of marketing programs. Cross-listed with BUS 5745.
BUS 7500 | Managerial Economics (3 Credits)
Application of economic theory to managerial decision-making. Emphasis on both quantitative and qualitative application of microeconomic principles to business analysis. Prerequisite: Students are expected to have completed undergraduate coursework in fundamentals of economics.
BUS 7600 | Managerial Finance (3 Credits)
Application of the theories and tools used in financial decision making. Topics include present value and capital budgeting, financial analysis and forecasting, market efficiency and capital structure. Prerequisite: Students are expected to have completed undergraduate coursework in the fundamentals of account and economics.
BUS 7700 | Management of Information Systems (3 Credits)
Examines the use of computer information systems in business organizations with emphasis on how information technology supports business functions and aids managerial decision-making. Explores current trends and emerging technologies. Cross-listed with BUS 5770.
BUS 7800 | Management Accounting (3 Credits)
Explore use and application of accounting information for planningm control and decision making. Topics include: cost analysis and allocation, budgeting and behavioral aspects of accounting systems. Prerequisite: Students are expected to have completed undergraduate coursework in accounting fundamentals.
Concentration Course #2
Module III
BUS 8500 | Graduate Seminar: Business Policies and Strategies (3 Credits)
Capstone course in which participants develop a major case study of business administration issues, programs and policies in a current organization. Draws from and utilizes concepts, theories and skills developed in previous courses. Prerequisite: Completion of all core courses in the MBA program or approval of advisor.
Concentration Course #3
Concentration Course #4
Full Degree Catalog